The new normal: and how we can help
As schools adapt to the new normal, following the government's introduction of VAT on school fees and the removal of Business Rates Relief, there are three key areas where action may be needed:
• Concern over pupil numbers, recruitment and retention
• Control of costs
• Creating a strategy for the school in what is likely to be a different operating environment.
Concern over pupil numbers
How are our competitors faring?
Are our fees competitive?
Are there areas where we could be recruiting pupils but aren't?
What do parents want from our school and are we providing this?
Are there changes to our offer which will make our school more attractive?
Are our parents happy with our provision?
What image does our marketing project and is this an accurate representation of the school?
How do we deal with enquiries?
Can we predict future pupil roles?
RSAcademics services
Competition report
Parent survey
Marketing and admissions review
Demographics analysis
Control of costs
Which aspects of the school's offer are essential?
How are these articulated through the school's mission, vision and values?
Do the school's priorities and those of the parents align?
What is the load on a teacher - are there tasks which might be better done by others?
Does the curriculum support the school's strategy?
Are there areas of the curriculum with low uptake?
Is the teaching load shared fairly?
Do leaders have sufficient time to lead and does the leadership structure support them?
RSAcademics services
Strategic plan
Parent survey
Curriculum and staffing review
Operating model analysis
Creation of strategy
Are we clear on who we are and what we stand for?
Do we know what others think of us?
Do we understand the context we are operating in?
What are the challenges we face to being successful and how do we overcome these?
What are we good at and how do we build on this?
Are we an educational leader or a follower?
Will the school have to change to reduce external threats?
RSAcademics services
SWOT analysis
Parent survey
Competition report
Demographic analysis
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"The team really got to know the school and staff well and were very understanding and sensitive to where we were on our journey. The result of the consultation was extremely helpful and has already had a big impact at the school."
- John Knight, Principal, St George's British International School
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- David Morton, Headmaster, King's Gloucester